EA Sports FIFA 23 – Matt and Tom

Tom and Matt are two Gen Z Discord streamers in the gaming realm who broadcast their EA Sports FIFA matches for their fans. We aimed to test how many Discord viewers can be attained without marketing, and how many of those viewers would convert to visit the Shopify Store.

Goals

Test how many Discord viewers can be attained without marketing.
Test how many of these viewers would convert to visit the Shopify Store.

Results

88% of the viewers converted/visited the Shopify store.
43% of visitors were on desktop
55% of visitors were on mobile

43% of the Shopify visitors that converted during the live stream were active on the store.

55%

OF SHOPIFY VISITORS ARE ON MOBILE.

88%

OF VIEWERS VISITED SHOPIFY STORE.

43%

OF SHOPIFY VISITORS ACTIVE IN STORE.

163 Secs

AVG TIME IN STORE.